Cold Email is Spam
Permission-based marketing, demand generation, and audience trust matter more than ever these days.
Time for a Demand Generation Revolution
If your content educates, engages, and inspires, prospects will seek you out when they’re ready.
Weight Loss Surgery: 6-Month Update
Those of you who know me, or have been following me for some time now know that I had gastric bypass surgery on December 19th of 2023. With it pretty much being six months since my surgery date, I thought it was an opportune time to give an update on my weight loss progress.
Email Drip Campaign Basics
In B2B marketing, lead nurturing is crucial for turning prospects into customers. The most effective tool for this action is the email drip campaign.
Email is Dead. Long Live Email.
In the past few days, I’ve seen more than a handful of posts proclaiming with certainty that [INSERT TOPIC HERE] is either deader than dead or more alive than ever.
My Morning Routine… Mostly
What time do you usually wake up? This is my morning routine probably 75% of the time. It’s nothing special… but she is.
Your Subject Line Might Be Crap
Are your email marketing subject lines worthless? Maybe. Let’s talk about what really moves the needle when it comes to measuring open rates.
Those Damn Emails
Do you curse in your marketing email? Should you? Let’s explore the pros and cons of getting a little blue with your messaging.